About me

// EDUCATION

Lycée Notre Dame de Sainte Croix | France | 2011 - 2014

High School Diploma in Economics and Social Sciences - Fairly Good, European Spanish Section

INSEEC BUSINESS | France | 2014 - 2017

Bachelor's Degree in International Marketing Management

French (Native)

English (Bilingual)

Spanish (Fluent)

Indonesian (Fluent)

// LANGUAGES

Brand strategy & digital marketing

Social media management & content creation

Branding & storytelling

Tools: Meta Business, Canva, Google Analytics, Notion, Trello

// SKILLS

// PROFESSIONAL EXPERIENCES

KOSAME - Furnitures & Interior design

Senior Project Development Manager | Free lance | May 24 until now

  • Defining the 2025 Marketing Strategy – Establishing a structured approach to increase brand awareness and expand the B2B market.

  • Budget Planning – Allocating marketing resources efficiently to maximize impact.

  • Website Development & Management – Creating and maintaining a professional, B2B-focused website to showcase collections and services.

  • Social Media Management – Overseeing Instagram, LinkedIn, and Pinterest, curating content to enhance brand positioning.

  • Content Creation & Storytelling – Crafting compelling narratives that reflect KOSAME’s Wabi-Sabi philosophy and design expertise.

  • SEO & Digital Growth – Optimizing online presence to reach architects, interior designers, and wholesale clients worldwide.

  • Sales & Wholesale Development – Identifying and securing new B2B partnerships to grow KŌSAME’s international presence.

  • Email Marketing & CRM – Implementing strategic email campaigns and nurturing client relationships.

  • Advertising & Sponsorships – Managing Meta Ads and strategic collaborations to increase visibility.

  • Interior Design Project Support – Showcasing KŌSAME’s expertise through project storytelling and visual content.

  • Press & Media Relations – Developing a PR strategy to position KŌSAME as a key player in luxury furniture and interior design, with upcoming features in Forbes.

PERSÉE BOATS - Elevated wooden boats

Sales Marketing Advisor | Free-lance | May 24 until now

  • Yacht Show Organization: Oversee the planning and execution of Persee Boats’ presence at prestigious yacht shows, ensuring a seamless and impactful showcase.

  • Website Management: Supervise the website’s content and updates to maintain a high-end digital presence aligned with the brand’s identity.

  • Social Media: Develop and implement engaging social media strategies to enhance brand visibility and audience engagement.

  • Creative Supervision: Work closely with the creative team to ensure that all visuals align with Persee Boats' luxury identity and storytelling.

  • Branding: Lead the rebranding process, including the logo redesign and the creation of cohesive brand visuals.

  • Advertising: Manage and optimize paid ad campaigns to increase brand awareness, drive traffic, and generate leads.

  • Partnership Development: Establish and nurture strategic collaborations to strengthen Persee Boats' network and market presence.

AANOUKIS - Premium Swimwear & Resortwear brand

Marketing director | Free-lance | May 2024 - February 2025

  • Strategic Planning & Budgeting – Defining the 2025 marketing strategy and budget to align with the brand’s vision and expansion goals.

  • Digital & Social Media Management – Handling Instagram, Pinterest, YouTube, and LinkedIn, while managing the website to enhance engagement and visibility.

  • Content & Advertising – Implementing the marketing strategy through visual creation, website updates, and Meta Business ad management (including post sponsorships).

  • Email Marketing – Developing monthly newsletters and setting up Klaviyo flows to optimize customer retention.

  • Wholesale & Influencer Collaborations – Searching and contacting wholesalers, while managing and scouting influencers to strengthen brand awareness.

  • Photoshoot Involvement – Participating in shoot planning and execution to ensure brand consistency.

  • Performance Tracking – Conducting monthly reports to measure success and refine strategies.

Le Petit Cartel - French luxury leather goods

Project Manager | Full-time | July 2018 until October 2022

  • Implementation of the Retro-Planning – Structuring and organizing key steps for a successful campaign launch.

  • Marketing Budget Management – Allocating resources efficiently to maximize impact and ensure a smooth execution.

  • Creative Direction & Production – Developing the mood board and overseeing location scouting, model selection, and the coordination of photographers, videographers, and makeup artists.

  • Product Sheet Creation – Uploading and optimizing product listings on Shopify to ensure a seamless customer experience.

  • Visual Content Management – Coordinating internal graphic designers to produce high-quality images for the website and marketing materials.

  • Editorial & Social Media Strategy – Defining the editorial line for social media to maintain a consistent and engaging brand voice.

  • Influencer Marketing & Collaborations – Developing a gifting and collaboration strategy to strengthen brand awareness through key influencers.

  • Paid Advertising Strategy – Implementing and managing Facebook/Instagram ad campaigns to drive conversions and engagement.

  • Email Marketing Automation – Creating marketing email flows to enhance customer retention and maximize sales.

  • Website Launch Preparation – Setting up and optimizing the website for a smooth and impactful launch.